Designer John Varvatos w/The Roots
Designers seem to be knowing how strong the influence is within the music industry, many are running towards them for all types of endorsements. Designer John Varvatos recently has up The fUNKY fRESH four time grammy winning band "The Roots". John Varvatos states why he picks "the Roots" for his 2011 Clothing campaign: “one of the most innovative musical forces on the planet,” for his Fall 2011 Campaign. The shoot took place and history was made in blazers, military-style jackets, wide-brimmed fedoras and slim-cut denim, The Roots became the John Varvatos aesthetic. The group performed an original track during the Varvatos photoshoot at Republic Airport in New York. SHALL YOU ROCK IT? Fall 2011 lookout!